Olivia optimizes media, experimentation, and lifecycle journeys that compound ROI across channels and stages.
More About Olivia Tran
Olivia started in performance media and rose through agency ranks to lead multi-million-dollar paid social and search programs. She blends sharp analysis with practical execution, turning messy account structures into clean, scalable systems that win on efficiency and growth.
Away from dashboards, she is known for spotting ad fatigue before it shows up in the numbers. Precise, competitive, and data-loving, she keeps teams focused on the tests that matter and the metrics leaders trust.
Expertise
Olivia’s expertise spans paid media strategy and planning, attribution modeling and performance measurement, and in-depth media audits across platforms. She builds durable playbooks that scale spend without sacrificing payback windows.
Performance marketing works when every decision is backed by data, not assumptions.
Olivia Tran
Focus at Lanchcodex
At Launchcodex, Olivia leads paid media strategy, attribution, and campaign innovation. She designs channel mixes tied to contribution margin, standardizes tracking and experimentation, and runs audit-to-action programs that improve ROAS, CPA, and payback. Her focus is simple: align budgets to business outcomes and prove impact with data that leaders can defend.
