Technical SEO and content engine drive pipeline for fintech
Modern SEO program for a payments fintech, combining technical quality, IA, and a steady content engine tied to revenue.
The results
qualified organic sessions
organic leads
page load time
Challenge
Our fintech client had strong brand awareness but uneven technical health and thin content for commercial queries. Leaders wanted SEO that tied directly to pipeline, not just rankings.
Approach
We ran a technical audit, prioritized fixes that improved crawlability and performance, and reworked the information architecture to align with buyer journeys. We set a content cadence of four briefs per week focused on high intent terms, with conversion hooks and internal linking to product pages. We aligned all work with GEO principles, reinforcing entities and authorship.
Build
Shipped a 90 day roadmap, Core Web Vitals improvements, schema coverage, and a content system with outlines, QA, and measurement. We stood up dashboards that tied sessions and assisted conversions to revenue stages in the CRM.
Impact
Qualified organic sessions grew 92 percent within six months and opportunity creation from organic increased 41 percent. Site performance improved, with a 27 percent drop in average load time and better indexation of new content.
Stack
GSC, GA4, Looker Studio, CRM integration, BigQuery, dbt, Webflow.