Modular landing page system accelerates campaigns for logistics
Shipped a component library and testing workflow that cut launch time and increased demo conversions for a logistics platform.
The results
time to launch
form conversion
self serve demo bookings
Challenge
Our client relied on one off landing pages that were slow to build and hard to measure. Teams could not test fast enough to keep up with paid media.
Approach
We created a modular component library with guardrails for copy and design, instrumented every module for analytics, and set up an approval workflow so marketing could launch without dev involvement. We aligned templates to personas and stages and added experimentation hooks.
Build
Delivered a Webflow library backed by a headless content model, integrated with the ad stack and CRM. We set up GA4 events, GSC coverage, and a performance budget with alerts.
Impact
Time to launch new campaigns fell 43 percent. Paid conversions on forms increased 28 percent and self serve demo bookings rose 18 percent. Teams shipped more tests and learned faster with clean data.
Stack
Webflow, headless CMS, GA4, GSC, experimentation framework, performance budget.