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| Launchcodex | Typical paid media agency | |
|---|---|---|
| Channel expertise |
Built specifically for ChatGPT ads from day one
|
Repurposed from Google and Meta playbooks
|
| Targeting approach |
Context hints built from real buyer conversations
|
Repurposed keyword lists
|
| Creative |
Built for mid-conversation placement
|
Repurposed from search or social
|
| Measurement |
OAIQ pixel, Conversions API, GA4, server-side GTM
|
Ads Manager dashboard only
|
| Success metric |
Cost per acquisition and pipeline
|
CTR and impressions
|
| Reporting |
Conversion-focused dashboards tied to spend
|
Monthly reports with vanity metrics
|
| Planning |
90-day sprints with clear KPIs and owners
|
Task lists with unclear impact
|
| Contracts |
Quarterly flexibility
|
Long-term lock-ins
|







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