What is SEO? (Search Everywhere Optimization) a complete guide
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| Launchcodex | Typical vendor | |
|---|---|---|
| Success metric |
Pipeline, revenue, and LTV
|
Impressions and clicks
|
| Planning |
Prioritized 90-day roadmap with owners
|
Ad hoc tasks and tickets
|
| Scope |
Strategy, CRO, media, email, analytics
|
Single-channel execution
|
| Experimentation |
Structured tests with clean reads
|
Random tweaks and guesses
|
| Attribution |
GA4 plus server-side, dashboards
|
Pixel-only and noisy data
|
| Cadence |
Sprints, demos, and QA
|
Monthly status calls
|
| AI and automation |
Built into ops and delivery
|
Manual checks and drift
|







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