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Industry news & shifts

Keep up with the latest changes shaping marketing, technology, and digital business. Get timely insights on industry trends, updates, and shifts that matter for your growth.

Industry news & shifts articles, guides, and insights

Tanner Medina Industry news & shifts

Higher education lead generation: A complete guide to pay-per-lead strategies

Pay-per-lead costs $140 to $200 in higher ed and half of purchased leads never respond. Learn to vet vendors, meet TCPA requ...

Brittany Charles Industry news & shifts

Marketing to Gen Z: Why traditional funnels are broken and what to do instead

Gen Z doesn't follow the AIDA funnel. Learn why traditional marketing fails with this generation and what operating model ac...

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