




|
Launchcodex
|
Typical agency
|
|
|---|---|---|
| Success metric | CTR, CVR, CAC, and pipeline | Views and aesthetic feedback |
| Planning | Testing roadmap tied to KPIs | One-off asset requests |
| Technical depth | Platform specs, motion rules, accessibility | Exports without guidance |
| Approach | Strategy, CRO, and design integrated | Flat files only |
| Handoff | Source files, templates, and specs | Monthly showreels |
| Reporting | Dashboards tied to outcomes and tests | Status calls and tickets |
| Collaboration | Shared Slack, sprints, demos | Manual iteration and guesswork |
| AI and automation | Variant and copy assist, QA checks | Long-term lock-ins |
| Contracts | Quarterly flexibility |
From brief to launch, we run a tight process that connects strategy, production, and testing.
Share goals, channels, and constraints, and we confirm fit plus next steps.
We define goals, specs, audiences, and success criteria.
We outline angles, hooks, and a test matrix for fast learning.
We build static and motion variants with structured feedback cycles.
We deliver exports, source files, and specs, then support tests and iterations.
Yes. We collaborate directly on test plans, pacing, and asset needs with shared dashboards.
Both. We write hooks, captions, and CTAs that align with your brand and testing plan.
We work in sprints with reusable templates so you can test new angles weekly.
Meta, TikTok, LinkedIn, YouTube, and programmatic placements. We deliver platform-specific specs.
Yes. We design supporting graphics and motion elements so ad promise and page message stay aligned.
Real stories from the people we’ve partnered with to modernize and grow their marketing.












Real stories from the people we’ve partnered with to modernize and grow their marketing.