What is Conversion Rate Optimization (CRO)? A complete guide
Learn what conversion rate optimization is, how to measure conversion rate correctly, and how to run a CRO program that impr...









| Launchcodex | Typical agency | |
|---|---|---|
| Success metric |
Conversions, activation, and retention
|
Aesthetics and stakeholder opinions
|
| Planning |
Prioritized roadmap with hypotheses
|
Screens delivered by request
|
| Technical depth |
Tokens, specs, accessibility, dev-ready files
|
Flat exports and assumptions
|
| Approach |
Research, UX, and CRO integrated
|
Visual polish first, strategy later
|
| Handoff |
Annotated prototypes and QA support
|
Zip file of screens
|
| Reporting |
Dashboards tied to launches and KPIs
|
Monthly showcase decks
|
| Collaboration |
Shared Slack, sprints, demos
|
Status calls and tickets
|
| AI and automation |
System audits and content assist
|
Manual checks and guesswork
|
| Contracts |
Quarterly flexibility
|
Long-term lock-ins
|







Learn what conversion rate optimization is, how to measure conversion rate correctly, and how to run a CRO program that impr...
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