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Launchcodex
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Typical paid media agency
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| Channel expertise | Built specifically for ChatGPT ads from day one | Repurposed from Google and Meta playbooks |
| Targeting approach | Context hints built from real buyer conversations | Repurposed keyword lists |
| Creative | Built for mid-conversation placement | Ads Manager dashboard only |
| Measurement | OAIQ pixel, Conversions API, GA4, server-side GTM | CTR and impressions |
| Success metric | Cost per acquisition and pipeline | Monthly reports with vanity metrics |
| Reporting | Conversion-focused dashboards tied to spend | Task lists with unclear impact |
| Planning | 90-day sprints with clear KPIs and owners | Long-term lock-ins |
| Contracts | Quarterly flexibility |
From brief to launch, we run a tight process that connects strategy, production, and testing.
Share goals, channels, and constraints, and we confirm fit plus next steps.
We review your paid channel readiness, category context, and competitor activity to find the fastest path to impact.
We outline angles, hooks, and a test matrix for fast learning.
We configure your Ads Manager, implement full measurement, build creative, and launch campaigns.
We test context hints, creative variants, and bid strategies weekly. We scale what converts and cut what does not, with full reporting on every dollar spent.
ChatGPT uses context hints instead of keywords or demographic profiles. You describe the conversation topics where your product is relevant, and the platform matches your ad to users who are mid-conversation on those themes. It is a more intent-rich signal than a search query, because users are describing their exact problem in detail rather than typing a few words into a search box.
Ads reach users on the Free and Go tiers. Go tier users at $8 per month skew toward entrepreneurs, freelancers, and small business decision-makers with real purchase authority. Early pilot data shows Go tier campaigns deliver strong cost-per-acquisition because the audience quality is high. We factor the full eligibility profile into reach projections and targeting strategy from the start.
We implement the OAIQ pixel for browser-side conversion tracking, the OpenAI Conversions API for server-side measurement, and a dedicated GA4 segment to isolate ChatGPT campaign behavior. You get cost per acquisition, conversion volume, CTR, CPM, and on-site engagement data. The attribution window defaults to 7-day click and 1-day view, configurable per campaign.
The current format is the chat_card: a sponsored placement below the AI response with a title up to 50 characters, body copy up to 100 characters, an image, a favicon, and a destination link. It is clearly labeled as sponsored, matches the context of the conversation it appears in, and does not influence what ChatGPT says in its response.
Yes, and we actively recommend it. We build ChatGPT ads into your full media plan with separate attribution, dedicated UTM tracking, and reporting that shows exactly how the channel performs against your existing paid channels on a cost-per-acquisition basis. Early data shows ChatGPT referrals converting at 1.5 times the rate of other channels, which makes the comparison straightforward.
Real stories from the people we’ve partnered with to modernize and grow their marketing.
Real stories from the people we’ve partnered with to modernize and grow their marketing.
