What is SEO? (Search Everywhere Optimization) a complete guide
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| Launchcodex | Typical consulting | |
|---|---|---|
| Success metric |
Pipeline, revenue, activation
|
Slide approval and hours billed
|
| Planning |
Prioritized 90-day roadmap with owners
|
Long decks and vague timelines
|
| Depth |
SEO, GEO, AI, brand, web, data
|
Channel or theory only
|
| Handover |
Playbooks, dashboards, and enablement
|
PDF and a goodbye
|
| Execution |
We can lead and build
|
Advice only
|
| Reporting |
Dashboards tied to outcomes and work shipped
|
Static reports and opinions
|
| AI and automation |
Embedded into strategy and ops
|
Experimental and siloed
|







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