What is SEO? (Search Everywhere Optimization) a complete guide
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| Launchcodex partnership | Typical agency | |
|---|---|---|
| Success metric |
Pipeline, revenue, and LTV
|
Impressions and clicks
|
| Planning |
Prioritized 90-day roadmap with owners
|
Ticket queues and ad hoc tasks
|
| Scope |
Strategy, SEO, content, lifecycle, creative, dev, data
|
Single-channel execution
|
| Cadence |
Sprints, demos, and QA built in
|
Monthly status calls
|
| Reporting |
Dashboards tied to outcomes and work shipped
|
Static PDFs and vanity metrics
|
| AI and automation |
Embedded into ops and delivery
|
Experimental and siloed
|
| Accountability |
One team, one plan
|
Multiple vendors and handoffs
|







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