What is SEO? (Search Everywhere Optimization) a complete guide
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| Launchcodex | Typical media agency | |
|---|---|---|
| Success metric |
ROAS, CAC, MER, pipeline
|
CTR and impressions
|
| Planning |
Test plan and budget map by goal
|
Set-and-forget campaigns
|
| Creative |
Integrated concepts and matrices
|
Asset requests via ticket
|
| CRO alignment |
Built-in landing guidance
|
Not my job
|
| Attribution |
GA4 plus server-side, clean reads
|
Pixel-only and noisy data
|
| Optimization |
Daily learning loops with clear levers
|
Monthly tweaks
|
| Reporting |
Dashboards tied to outcomes
|
Static slide decks
|
| AI and automation |
Pacing, clustering, and alerts
|
Manual checks
|







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