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Maya Singh

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Director of Performance Marketing at Launchcodex
Maya drives growth through paid media, conversion funnels, and rapid experimentation. She lives in dashboards, dreams in ROAS, and scales what works.
More about Maya Singh

More about Maya Singh

Maya is a former DTC growth lead and PPC strategist who has managed multi-million dollar budgets for agencies and consumer brands. She blends sharp analysis with fast testing, turning scattered tactics into focused acquisition systems that deliver. Known for a metrics-first mindset and clear decision-making, she cuts the noise and builds programs that compound. Her Medium post on UTM naming conventions went semi-viral, a perfect example of her belief that details create leverage.

Expertise

Maya’s expertise includes acquisition strategy, conversion funnels, paid media, and CRO. She designs test plans tied to payback windows and contribution margin so media spend lines up with business outcomes.
Launchcodex author Maya Singh
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I am relentless about testing because growth comes from scaling what actually works.
Maya Singh
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What does Maya Singh do at Launchcodex

Focus at Launchcodex

At Launchcodex, Maya leads performance strategy across paid, organic, and funnel experiments. She defines offers and ICP alignment with strategy, builds channel mixes and budgets, standardizes tracking and naming, and runs sprint-based tests that lift CPA, CVR, and AOV. Her focus is simple, find the signal fast, scale it with discipline, and retire what does not move the numbers.

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