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Performance marketing: Paid, CRO, and conversion strategy | Launchcodex blogs

Playbooks for paid search, paid social, CRO, attribution, and media planning. Practical guides to turn traffic into revenue and scale what works.

Performance marketing articles, guides, and insights

Brittany Charles Performance marketing

What is value-based bidding and how it can drive smarter marketing success

Value-based bidding tells Google Ads how much each conversion is worth so the algorithm spends more to win the customers who...

Olivia Tran Performance marketing

Mastering the art of scaling paid social campaigns

Learn how to scale paid social campaigns profitably. This guide covers creative systems, AI automation tools like Meta Advan...

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