Get Found in AI Search with GEO (Generative Engine Optimization)

What Is GEO?

GEO (Generative Engine Optimization) or AI SEO is the evolution of SEO. As users increasingly ask AI platforms for recommendations and answers—visibility in tools like ChatGPT, Claude, Gemini, and Perplexity is becoming mission-critical. GEO ensures your brand, content, and authority are recognized and cited by generative engines.

Whether it’s getting your business mentioned in an AI recommendation list or improving how your product appears in zero-click answers, we build systems that elevate your presence across the AI web.

Traditional SEO ranks pages. GEO earns mentions in AI.

Traditional SEO helps your site rank on Google. GEO (Generative Engine Optimization) helps your brand get cited, recommended, and surfaced by AI tools like ChatGPT, Gemini, and Perplexity.

Search engines crawl links. AI models learn from patterns, authority, and context. We make sure your brand stands out in both.

• Audit your AI visibility
  We identify where your brand shows up (or doesn't) in AI-generated answers and how competitors compare.
• Strengthen your signals
  We use structured data, schema, and trusted sources like Wikipedia to help models understand and cite your brand.
• Create content AI can cite
  We produce content built for both humans and large language models, with topical depth and clarity that gets surfaced.
• Unify SEO and GEO
  We align AI and traditional strategies so your visibility grows across both Google and AI-powered search.
• Track what matters
  Our reporting shows exactly where your brand is being mentioned across LLMs, and how that’s changing over time.

Why this shift matters

↑700%
Searches with 8+ words skyrocketing

+1B
Users now see Google AI Overviews

+65%
Searches end without a single click

↑50%
Impressions rising from AI results

↓30%
Clicks dropping from AI summaries

What’s included in our AI SEO (GEO) program

Traditional SEO builds the foundation. It ensures your site is crawlable, indexable, and aligned with search intent. With strong metadata, clean architecture, and content built around keywords, it helps you rank where people are already searching.

GEO takes that foundation and expands your reach. Instead of only aiming for Google rankings, it focuses on earning mentions in AI-generated responses. GEO helps your content get cited, your authority recognized, and your brand featured where real trust is built, inside tools like ChatGPT, Gemini, and Perplexity.

Our focus is clear: make your expertise easy to find, your content easy to cite, and your visibility easy to track.

[Get your free visibility audit]

What our GEO program delivers

AI visibility and entity audit

We map where your brand appears across AI tools and where it doesn't. This includes platforms like ChatGPT, Claude, Gemini, Perplexity, and Google's AI Overviews. You’ll see how machines currently interpret your brand and where you're being missed.

Content structuring and optimization

We improve how your content is organized and understood. This includes clearer hierarchy, semantic structure, and markup to make your expertise more accessible to AI systems.

Content created for AI visibility

We build content that is designed to show up in generative answers. Every piece we write reinforces your authority and increases your chance of being cited, not just indexed.

CRO for AI-referred users

AI-referred traffic often lands mid-funnel. We perform CRO and optimize your pages to reflect this journey, making sure copy, layout, and structure convert users who arrive from AI tools looking for answers.

Performance tracking and reporting

We track citations, mentions, and brand presence in both AI-generated and traditional search. Our reports give you a clear picture of where you stand and how your visibility is evolving.

Traditional SEO + GEO equals complete search visibility

Traditional SEO focuses on:

• Making your site crawlable and indexable
• Aligning content with user intent
• Ranking in Google and other search engines
  
  

GEO focuses on:

• Structuring content for AI comprehension
• Earning brand mentions in generative tools
• Building trust at the start of the search journey

You won’t just show up. You’ll get recommended.

Traditional SEO gets your brand listed. GEO gets your brand cited. When combined, they give you full-spectrum visibility and make your business the obvious choice, no matter where the search begins.

Built for teams who want to lead in AI SEO, not lag

Visibility in both traditional and AI-powered search is no longer optional. We work with brands that want to be seen, cited, and trusted across every platform where customers search.

You’ll get the most from GEO if your team is:

• A multi-location brand focused on dominating local visibility across Google and AI search tools
• A SaaS or B2B company aiming to build authority and earn mentions in tools like ChatGPT and Perplexity
• A marketing leader looking to replace outdated SEO tactics with an AI-first strategy
• A content-driven team creating valuable content that deserves to be surfaced by AI models
  
  

If you're ready to scale with a smarter search strategy, we're built to support you.

[Get your free visibility audit]

Get seen, cited, and surfaced across AI search

Our GEO strategy is designed to position your brand where AI engines look for trusted information. That takes more than just ranking high on Google.

• We start with clarity
  Through detailed audits, we map where your brand shows up in AI-generated responses across tools like ChatGPT, Claude, and Perplexity. We also identify which competitors are gaining traction in these new search environments.
• We strengthen your foundation
  We use structured data, schema, and external authority signals like Wikidata and Wikipedia to help large language models understand and cite your brand.
• We turn content into citations
  We plan and produce long-form, high-authority assets designed to align with how AI models interpret topics and surface information. It's not just content for people—it's content built for models too.
• We align GEO with your SEO
  GEO is not a silo. We integrate it with your existing SEO efforts, improving technical site health, authority, and content strategy to perform across both traditional and generative engines.
• We track what matters
  Using custom tools and prompt-testing frameworks, we monitor brand visibility across AI platforms and deliver clear, actionable reports. You’ll always know how you're performing and where to improve.

Why teams choose to partner with Launchcodex for AI SEO

Getting results in AI search requires more than just keywords and backlinks. It takes a deep understanding of how language models interpret authority, how visibility is earned, and how to move fast in a space that's constantly evolving. At Launchcodex, we combine technical precision with hands-on execution to help you win where AI answers are made.

Proven SEO roots, evolved for AI
Over 12 years of SEO experience adapted to today’s search landscape. We know how to rank, and how to get cited.

We build our own tools
Custom scrapers, prompt-testing systems, and LLM visibility dashboards help us go deeper and move faster than generic solutions.

Full-service execution under one roof
From strategy to implementation, our team handles it all. No handoffs. No confusion. Just results.

Data you can act on
72% increase in AI visibility for a national franchise. Every recommendation is backed by performance metrics, not guesswork.

Built for AI and humans
Our team is fluent in how language models interpret content, rank sources, and generate answers, and we apply that knowledge directly to your brand.