Maya drives growth through paid media, conversion funnels, and rapid experimentation. She lives in dashboards, dreams in ROAS, and scales what works.
More About Maya Singh
Maya is a former DTC growth lead and PPC strategist who has managed multi-million dollar budgets for agencies and consumer brands. She blends sharp analysis with fast testing, turning scattered tactics into focused acquisition systems that deliver.
Known for a metrics-first mindset and clear decision-making, she cuts the noise and builds programs that compound. Her Medium post on UTM naming conventions went semi-viral, a perfect example of her belief that details create leverage.
Expertise
Maya’s expertise includes acquisition strategy, conversion funnels, paid media, and CRO. She designs test plans tied to payback windows and contribution margin so media spend lines up with business outcomes.
I am relentless about testing because growth comes from scaling what actually works.
Maya Singh
Focus at Lanchcodex
At Launchcodex, Maya leads performance strategy across paid, organic, and funnel experiments. She defines offers and ICP alignment with strategy, builds channel mixes and budgets, standardizes tracking and naming, and runs sprint-based tests that lift CPA, CVR, and AOV. Her focus is simple, find the signal fast, scale it with discipline, and retire what does not move the numbers.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
