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How 99Keys launched a scalable rental marketplace from the ground up

Industry:
Enterprise
Company:
99Keys
See how 99Keys partnered with Launchcodex to build a complete rental marketplace, from brand to platform, with a smooth launch and real bookings.
Launch
Platform released
Multi-city
Active locations
Zero
Critical launch issues
WareSpace review
Launchcodex helped us bring a complex platform to life without delays or surprises. The brand, design, and build all worked together, and the launch went smoothly. We now have a strong foundation for growth.
99Keys
CTO
99keys logo
99Keys is a technology-enabled rental marketplace that helps guests find and book short-stay apartments while enabling hosts to list and manage rental properties. The platform launched with an initial focus on major Nigerian cities. Launchcodex partnered with 99Keys to build the brand and deliver a complex marketplace website ready for real bookings and long-term growth.
99keys case study report showcase

Problem statement

99Keys needed to bring a new rental marketplace to market with confidence. The platform had to support guests, hosts, search, bookings, and payments from day one. There was no room for launch issues, weak branding, or a confusing user experience. The business needed a system built for trust, scale, and real usage.

Objectives & goals

  • 1. Launch a scalable rental marketplace
  • 2. Establish a strong and credible brand
  • 3. Support guests and hosts on one platform
  • 4. Enable real bookings at launch
  • 5. Prepare the system for future expansion

Our process

Launchcodex approached the project as a full brand and platform build. Strategy, design, and development moved together to reduce risk and support a smooth launch.
Brand foundation
We defined the visual identity, tone, and positioning to build trust with guests and hosts.
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Experience design
We designed clear flows for search, booking, registration, and listing management.
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Platform architecture
We planned the system to support complex features without sacrificing performance.
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Full site build
We built the marketplace with custom functionality for users, listings, and payments.
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Testing and launch
We tested critical flows and performance to ensure a stable release.

Business challenges

  • No existing brand presence
  • Complex dual-sided marketplace needs
  • Booking and availability logic
  • Payments for local and international users
  • High expectations for launch stability
99keys case study showcase

Project requirements

  • Custom search and filtering
  • User accounts for guests and hosts
  • Booking and availability management
  • Payment support across regions
  • Scalable infrastructure

The fix

Launchcodex built the 99Keys brand and platform from scratch. The focus stayed on clarity, reliability, and growth readiness. Design supported trust and ease of use. Development supported real bookings and future expansion.
The result was a marketplace that launched cleanly and supported both sides of the platform from day one. - Unified brand and platform build - Custom marketplace functionality - Stable launch with growth in mind
99keys case study results

The results

seo optimization 3
Platform launch and adoption
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Operational stability
user (2)
Foundation for growth
99Keys launched a fully functional rental marketplace without major technical issues. Guests could search, register, and book spaces with confidence. Hosts could list properties and manage bookings from the start.
The platform supported real rental activity after launch. Core flows worked as intended, which reduced operational risk and support overhead. With a stable brand and system in place, 99Keys is positioned to expand into additional locations and grow platform usage over time.

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