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How Fortis3 improved lead flow with a faster, conversion-focused website

See how Fortis3 rebuilt its website to increase conversion rate by 200 percent, drive 120 percent more calls, and grow revenue four times.
4x
Revenue growth driven by the new site
200%
Conversion rate increase after redesign
120%
Month-over-month increase in calls
WareSpace review
Our old website looked fine, but it did not bring in business. After the new site launched, leads increased fast and revenue followed. The site is easier to manage, and we finally trust our online channel.
Fortis3
Owner
Fortis3 is a home inspection business serving homeowners and buyers across the United States. Their website was not supporting growth or daily operations. Launchcodex rebuilt the site with performance and conversions as the priority. The result was a direct increase in revenue, calls, and qualified leads.
Fortis3 case study report showcase

Problem statement

Fortis3 relied on a website that failed to convert visitors into leads. The site loaded slowly, performed poorly on mobile, and created friction for users trying to book or call. Leads were hard to manage, and the site did not support revenue growth. The owner needed a site built to drive calls and sales, not one built for looks alone.

Objectives & goals

  • 1. Increase revenue from inbound traffic
  • 2. Improve conversion rate across all devices
  • 3. Drive more phone calls and form submissions
  • 4. Simplify lead management and follow-up

Our process

Launchcodex focused on rebuilding the website as a sales tool. Every decision tied back to speed, clarity, and lead capture.
Site audit and conversion review
We reviewed performance, user paths, and drop-off points to identify where leads were lost.
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Platform migration to WordPress
We moved the site to WordPress to improve speed, flexibility, and long-term control.
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Conversion-focused redesign
We rebuilt layouts, messaging, and calls to action to guide visitors toward contact.
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Lead capture and CRM setup
Forms and calls routed cleanly into the CRM to support fast response times.
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Performance testing and launch
We tested speed, mobile behavior, and tracking before launch.

Business challenges

  • Slow site speed
  • Poor mobile experience
  • Low conversion rate
  • Leads missed or hard to track
  • Website not tied to revenue
Fortis3 case study showcase

Project requirements

  • Fast loading pages
  • Clear calls to action
  • Simple lead routing
  • Easy content management

The fix

Launchcodex redesigned and rebuilt the Fortis3 website from the ground up. The focus stayed on performance and conversions, not visual clutter. Pages loaded faster, messaging became clearer, and calls to action guided users to book or call.
The migration to WordPress gave the owner control and visibility into leads. CRM improvements ensured no inquiries were lost. - Faster site across mobile and desktop - Conversion-focused layouts - Reliable lead capture and routing
Fortis3 case study results

The results

seo optimization 3
Revenue growth
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Conversion rate
user (2)
Lead volume
The new website drove a four times increase in revenue. Traffic turned into real business instead of missed opportunities. Conversion rate increased by 200 percent. Visitors took action more often and with less friction.
Monthly calls increased by 120 percent. The site became a steady source of qualified inbound leads.

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