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How 99Keys launched a scalable rental marketplace from the ground up

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See how 99Keys partnered with Launchcodex to build a complete rental marketplace, from brand to platform, with a smooth launch and real bookings.

Launch

Platform released

Multi-city

Platform released

Zero

Platform released

Launchcodex helped us bring a complex platform to life without delays or surprises. The brand, design, and build all worked together, and the launch went smoothly. We now have a strong foundation for growth.

99Keys

CTO

99Keys is a technology-enabled rental marketplace that helps guests find and book short-stay apartments while enabling hosts to list and manage rental properties. The platform launched with an initial focus on major Nigerian cities. Launchcodex partnered with 99Keys to build the brand and deliver a complex marketplace website ready for real bookings and long-term growth.

Before Launchcodex

Lost visibility as AI overviews diverted traffic from organic search

Outdated SEO tactics couldn’t address new AI-driven search behaviors

Weak brand presence in emerging AI and zero-click channels

After Launchcodex

Stronger brand visibility across AI and traditional search platforms

Clearer insights into brand performance in generative AI results

Greater confidence in adapting to the evolving search landscape

Problem statement

99Keys needed to bring a new rental marketplace to market with confidence. The platform had to support guests, hosts, search, bookings, and payments from day one. There was no room for launch issues, weak branding, or a confusing user experience. The business needed a system built for trust, scale, and real usage.

Objectives & goals

1. Launch a scalable rental marketplace
2. Establish a strong and credible brand
3. Support guests and hosts on one platform

4. Enable real bookings at launch
5. Prepare the system for future expansion

Our process

Launchcodex approached the project as a full brand and platform build. Strategy, design, and development moved together to reduce risk and support a smooth launch.

Brand foundation

We defined the visual identity, tone, and positioning to build trust with guests and hosts.

Experience design

We designed clear flows for search, booking, registration, and listing management.

Platform architecture

We planned the system to support complex features without sacrificing performance.

Full site build

We built the marketplace with custom functionality for users, listings, and payments.

Testing and launch

We tested critical flows and performance to ensure a stable release.

Business challenges

No existing brand presence
Complex dual-sided marketplace needs
Booking and availability logic
Payments for local and international users
High expectations for launch stability

Project requirements

Custom search and filtering
User accounts for guests and hosts
Booking and availability management
Payment support across regions
Scalable infrastructure

The fix

Launchcodex built the 99Keys brand and platform from scratch. The focus stayed on clarity, reliability, and growth readiness. Design supported trust and ease of use. Development supported real bookings and future expansion.

The result was a marketplace that launched cleanly and supported both sides of the platform from day one. - Unified brand and platform build - Custom marketplace functionality - Stable launch with growth in mind

The results

Platform launch and adoption

Operational stability

Foundation for growth

99Keys launched a fully functional rental marketplace without major technical issues. Guests could search, register, and book spaces with confidence. Hosts could list properties and manage bookings from the start.

The platform supported real rental activity after launch. Core flows worked as intended, which reduced operational risk and support overhead. With a stable brand and system in place, 99Keys is positioned to expand into additional locations and grow platform usage over time.

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We are a digital agency that blends strategy, digital marketing, creative, development, and AI to help brands grow smarter and faster.

Launchcodex
3857 Birch St #3384 Newport Beach, CA 92660
(949) 822 9583
support@launchcodex.com

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