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How Fortis3 improved lead flow with a faster, conversion-focused website

Industry:

Service:

Company:

See how Fortis3 rebuilt its website to increase conversion rate by 200 percent, drive 120 percent more calls, and grow revenue four times.

Revenue growth driven by the new site

200%

Revenue growth driven by the new site

120%

Revenue growth driven by the new site

Our old website looked fine, but it did not bring in business. After the new site launched, leads increased fast and revenue followed. The site is easier to manage, and we finally trust our online channel.

Fortis3

Owner

Fortis3 is a home inspection business serving homeowners and buyers across the United States. Their website was not supporting growth or daily operations. Launchcodex rebuilt the site with performance and conversions as the priority. The result was a direct increase in revenue, calls, and qualified leads.

Before Launchcodex

Lost visibility as AI overviews diverted traffic from organic search

Outdated SEO tactics couldn’t address new AI-driven search behaviors

Weak brand presence in emerging AI and zero-click channels

After Launchcodex

Stronger brand visibility across AI and traditional search platforms

Clearer insights into brand performance in generative AI results

Greater confidence in adapting to the evolving search landscape

Problem statement

Fortis3 relied on a website that failed to convert visitors into leads. The site loaded slowly, performed poorly on mobile, and created friction for users trying to book or call. Leads were hard to manage, and the site did not support revenue growth. The owner needed a site built to drive calls and sales, not one built for looks alone.

Objectives & goals

1. Increase revenue from inbound traffic
2. Improve conversion rate across all devices

3. Drive more phone calls and form submissions
4. Simplify lead management and follow-up

Our process

Launchcodex focused on rebuilding the website as a sales tool. Every decision tied back to speed, clarity, and lead capture.

Site audit and conversion review

We reviewed performance, user paths, and drop-off points to identify where leads were lost.

Platform migration to WordPress

We moved the site to WordPress to improve speed, flexibility, and long-term control.

Conversion-focused redesign

We rebuilt layouts, messaging, and calls to action to guide visitors toward contact.

Lead capture and CRM setup

Forms and calls routed cleanly into the CRM to support fast response times.

Performance testing and launch

We tested speed, mobile behavior, and tracking before launch.

Business challenges

Slow site speed
Poor mobile experience
Low conversion rate
Leads missed or hard to track
Website not tied to revenue

Project requirements

Fast loading pages
Clear calls to action
Simple lead routing
Easy content management

The fix

Launchcodex redesigned and rebuilt the Fortis3 website from the ground up. The focus stayed on performance and conversions, not visual clutter. Pages loaded faster, messaging became clearer, and calls to action guided users to book or call.

The migration to WordPress gave the owner control and visibility into leads. CRM improvements ensured no inquiries were lost. - Faster site across mobile and desktop - Conversion-focused layouts - Reliable lead capture and routing

The results

Revenue growth

Conversion rate

Lead volume

The new website drove a four times increase in revenue. Traffic turned into real business instead of missed opportunities. Conversion rate increased by 200 percent. Visitors took action more often and with less friction.

Monthly calls increased by 120 percent. The site became a steady source of qualified inbound leads.

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We are a digital agency that blends strategy, digital marketing, creative, development, and AI to help brands grow smarter and faster.

Launchcodex
3857 Birch St #3384 Newport Beach, CA 92660
(949) 822 9583
support@launchcodex.com

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