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Turning a single report into thousands of backlinks for a B2B SaaS company

Industry:
B2B SaaS
Service:
SEO and GEO
Company:
Diamond
See how Diamond used a single data-driven report to earn 14,000 backlinks, lower acquisition costs, and support real sales growth in five months.
14.3k
Backlinks earned in five months
201
New referring domains
$68k+
Backlink cost avoided
WareSpace review
We had invested in large reports before and never saw results like this. The Launchcodex approach brought attention, links, and real sales conversations without wasting time or budget.
Diamond
CMO
Diamond logo black
Diamond wanted more visibility and authority in the accessibility space. Traditional link outreach moved slowly and required steady manual effort. Launchcodex helped Diamond turn a single data-driven report into a long-term growth asset. The result was sustained backlink growth, sales impact, and industry recognition.
Diamond case study report showcase

Problem statement

Diamond relied on manual backlink outreach to grow search visibility. Each link required direct effort, time, and follow-up. Past reports focused on depth and length, not shareability, and cost significant time and budget. The team needed a scalable way to earn authority without repeating the same work each week.

Objectives & goals

  • 1. Increase high-quality backlinks in the accessibility space
  • 2. Lower cost per backlink compared to manual outreach
  • 3. Strengthen brand authority with proof-based content
  • 4. Support sales with credible industry data

Our process

Launchcodex focused on building an asset business owners and publishers wanted to reference. The goal was simple. Create something useful, visual, and easy to cite.
Backlink-focused research
We analyzed which accessibility data publishers referenced most often and built the report around those gaps.
fluent_calendar-search-16-regular
Report blueprint and structure
We outlined the story, key stats, and page flow before writing or designing a single page.
icons8_idea
Copy and design execution
The report used short copy, clear charts, and visual highlights built for quick scanning.
fluent_design-ideas-16-regular
Early access outreach
Priority publishers received early access before launch, which created immediate traction.
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Promotion and tracking
We supported launch with email, social posts, and light paid promotion, then tracked backlink growth.

Business challenges

  • High cost per backlink from manual outreach
  • Inconsistent link velocity month to month
  • Limited budget compared to past reports
  • Hesitation to move away from long research formats
  • Need to show clear business value, not vanity metrics
Diamond case study showcase

Project requirements

  • Short and visual report format
  • Data other sites would quote and reference
  • Clear proof of value for executives with controlled budget and timeline

The fix

Launchcodex created a concise accessibility report designed for sharing. The content focused on quotable insights, charts, and tables rather than long explanations. Each page served a purpose. Make citation easy.
We paired the report with an early access strategy and light promotion. This allowed the asset to spread without heavy manual outreach. - Built for citation, not reading cover to cover - Designed for speed, clarity, and credibility - Promoted once, earned links continuously
Diamond case study results

The results

seo optimization 3
Backlink growth
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Cost efficiency
user (2)
Business impact
Within five months, the report generated over 14,000 backlinks and 201 new referring domains. Growth spiked immediately after launch and continued without daily effort. Compared to manual outreach benchmarks, the effective cost per backlink dropped dramatically.
The report supported ten closed deals, including three ideal clients. It also led to conference speaking opportunities and widespread social sharing, reinforcing Diamond’s authority in the market.

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